Set Your Trade Business Apart From Day One And Banish Competition Forever!

Break Away From The Crowd And Get The Profits You Deserve!

In this groundbreaking book for tradesmen, you’ll discover:

  • How standing out from your competitors boils down to your understanding of the clients’ buying emotions (it’s amazing how much impact they have)
  • How operating the business in a specific way has more to do with your success than how well you deliver your product or service (you don’t want to miss this tip)
  • How the subconscious mind trap of commoditised pricing impacts the success of your business from the beginning (every business owner falls prey to this trick sometimes!)
  • How adding just one sequence to your marketing plan will change the way your company is valued forever (you won’t believe the difference it makes to your bottom line)
  • How to attract a different type of client that already believes you’re the only logical choice (and they pay better and refer you more, too!)

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)

Quit Doing Business “The Old Way” And
Embrace Your Path To Success!

Do you remember “the good old days” when you met with the prospective client, gave them a fair price for good quality product or service, and the job was yours? Now it seems every conversion is a hassle.

Prospects have a never-ending list of questions based on half-truths they have learned from the internet or some friend who thinks they know everything about your trade. Every prospect wants a cheaper price, and there is always some tradesman who desperately needs the work and puts in a price so low that everyone knows he will lose on the job.

The only way to fight this successfully is to get potential clients to see you as the best option for them. This book will show you how to make your company the only logical choice.

In this insightful book, you’ll learn more about:

  • Positioning you and your business as the expert before the client even contacts you (who wants to chase business?)
  • Positive first impressions and their role in sales (does it pay to put yourself in someone else’s shoes?)
  • Pricing practices that give your business massive conversion power (is your business just a commodity?)
  • The truth about differentiation and its relationship to the economy (are you ready to weather a financial storm?)

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)

A Personal Note From Craig…

Most of us started out life working on the tools of our trade and we were pretty darn good at what we did. Our work was always completed on time and was completed without defects. Clients and bosses were happy with what we had done and all was good.

At some point, you, like most other self-employed business owners, decided that the boss was making all the money while you were doing all the work. One day something was said or observed and you made the life-changing decision, “I can do this better on my own.”

Unfortunately there is one important item you never have when starting out in business and one that most, if not all, tradesmen never think they need – a business how-to manual.

A manual that shows you how to differentiate yourself from your competitors and how to understand what really drives people to make the buying decisions they do. A manual that teaches you how to never have prospects compare you to another company on price alone and how to always present yourself as the authority in your field. A manual that describes how to successfully manage your business and how to avoid the never-ending running list of odds-and-ends tasks that no one has the time to attend to.

Differentiation lies at the heart of what you need to do in today’s new business economy. It’s not until you can differentiate your business from your competitors that your business life and success will be changed forever.

About Craig Simmonds

Craig Simmonds is Australia’s authority on differentiation and business growth for trade-based businesses. He can show you how to run your business on a daily basis that sets you apart from your competitors.

For over 30 years, Craig has been running a highly successful trade-based company of his own. Working with and observing over 100 different trades, he knows the real reasons why clients want your services and understands the tremendous value that comes from systemising the details of everyday business.

In his dynamic new book If We Can Just Get Through This Week, Craig reveals 10 business growth strategies that every tradie needs to know to set their business apart and defend their pricing from competitors. Each strategy is explained in detail, with real-world examples and solutions that will make you and your company the only logical choice for potential clients.

Craig will help you maximise your sales and selling points so you can undertake your business in an entirely new way. He will show you how to operate your business to meet the demands of the new business economy. An economy where prospects expectations are higher than ever before and an economy where trust and authority are the new sales assets. Isn’t it time you set your business apart and sent your competition packing?

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)
Set Your Trade Business Apart From Day One And Banish Competition Forever!

Break Away From The Crowd And Get The Profits You Deserve!

In this groundbreaking book for tradesmen, you’ll discover:

  • How standing out from your competitors boils down to your understanding of a clients’ buying emotions (it’s amazing how much impact they have)
  • How operating the business in a specific way has more to do with your success than how well you deliver your product or service (you don’t want to miss this tip)
  • How the subconscious mind trap of commoditised pricing impacts the success of your business from the beginning (every business owner falls prey to this trick sometimes!)
  • How adding just one sequence to your marketing plan will change the way your company is valued forever (you won’t believe the difference it makes to your bottom line)
  • How to attract a different type of client that already believes you’re the only logical choice (and they pay better and refer you more, too!)

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)